Apologies for the very late update again. I am currently still on holiday and was focusing on a lot of other projects, therefore this fell a little bit behind. But in terms of business performance, January was all about seeing what the impacts would be of some of the major changes I made around New Year’s.
But let’s not waste any time and just get right down to it.
T-Shirt Video Mockup
Creating a tshirt business is no little task, it requires a high level of commitment to materialize your ideas into products people are actually willing to pay for. So if you already made that first step and launched your brand, make sure you also dedicate some time to promote your tshirts.
Alrighty my friends! Christmas season is over and as you can imagine, a big chunk of revenue was flushed into the accounts during the most lucrative time of the year. That being said, I must admit that it surely wasn’t my best Christmas and I’m actually a bit disappointed. The numbers could have easily been higher and there were no particular indications that this was to be expected, other than that November was also a bit a of slow month. Don’t be fooled by the earnings you see in the table. The actual income is only paid out in January, so the bulk will show up there…like it did in January 2016.
But you know what? I have far more interesting news to report and truth be told, I’m a bit nervous. Actually, I’m super nervous. In the early days of the new year I finally made a big decision that I had been contemplating for a really long time. But before we get to that, let’s talk some numbers.
I’m going to make this a quick one as I have (again) failed to post my income report on time. That’s I won’t go into detail on November all that much and simply leave you with the number. December will be more thorough, I promise!
There goes October. Time is really flying this year. It’s the time of the year where sales usually hit their low point before everything starts picking up again just before the holidays. Usually Halloween will give you a little boost in your sales but things really only get going around mid November. It’s actually quite frustrating when you’re in the moment because you never really know if things will go as well as they did in the past. But I guess that’s just part of the business.
Anyway, you obviously want to know how my October went. Let me tell you, it wasn’t particularly good, which is a bit concerning. But check out the details for yourself.
Hi everyone, I’m still catching up on the past income reports and don’t want to waste your time with lots of talk. I honestly don’t have all to much to report right now. We’re moving into the hot phase as work right now during Q4 and a lot of my energy is also being put into our other side project, therefore it’s been fairly quiet recently. I’ll save the details for another time. Overall I must reiterate that July through October is always a quiet time of the year and sales don’t ramp up again before November. This happens every ear.
No big comments this time around. I’m really just catching up on the posts which I’m behind on and the retrospective is a bit pointless due to lack of context. Therefore let me rush through the facts for you.
Well, it seems the big summer party is over now. Last month I reported how good sales had been going and you can clearly see the effect in this month’s payout (remember that your sales are always paid out 2-4 weeks after the actual sale). That is also why July has a higher net result than June.
Overall it’s been rather quiet and I continue to be pre-occupied with other topics, so I simply can’t seem to dedicate more time. It’s really unfortunate, but I guess there’s only 24 hours in a day and 7 days in a week. I also haven’t managed to find a way yet to clone myself either 😉
How to Choose the Right T-Shirt Niche
That being said, what I have noticed is a staggering amount of traffic being driven to the site thanks to a specific article on how to choose the perfect niche for your t-shirt business. It’s strange because it’s a fairly short article really. I mean, there’s so much I could share on the topic, but I never got around to elaborating. But there’s clearly a strong interest for the topic and it makes me wonder wether it would make sense to create a separate course on how to identify the right niche for you. It’s something I’ll have to think about.
There are thousands, if not millions of people out there whose heads are filled with loads of creative ideas. Their passion is to create art and other products and share them with the world. But within that group is another set of people who specifically love to create clothes for other people. The fashion industry is huge and obviously not everyone can be a part of the high fashion society, but for the average Joe a t-shirt may be much more appealing anyway. More affordable for sure!
What’s even more important to note, is the fact that setting up your own t-shirt shop or t-shirt label can be very expensive. Particularly when you’re just starting out and don’t even have any customers yet, buying blank shirts and printing your designs on them can become quite costly. If no one buys your shirts, you’ll end up sitting with thousands of dollars worth of stock. Trust me, I’ve been there. I actually still have a few hundred t-shirts which I still haven’t been able to sell. And since they’re not going anywhere, they’re literally dead stock.
But there’s a solution to this problem and it’s called “print on-demand” (POD). Print on-demand has been around for a while already, but it only really took off around 2008. The nice thing about POD services providers is that they allow you to test your ideas and projects before you go all in with everything you have. The margin you make per shirt is fairly low at the beginning, but given that you don’t have to hold any stock and most of the other hassle is done for you (such as printing, delivery, invoicing etc), it’s actually a pretty good deal to start with.
Today there are various different POD websites out there and they all differ a little bit in the way they work. If you’ve read my FREE eBook “Apparel on Autopilot”, you’ll know that I choose to work with Spreadshirt on most of my projects. Not only because I’m familiar with the platform, but also because it’s probably one of best options available in terms of striking a balance between efficient processes and control over your shop. That being said, they’re obviously not perfect and some issues still bother me to this date. However, if you’re just starting out and what get moving quickly with your own shop, then I highly recommend Spreadshirt.
So where do you start? Well, that’s the purpose of this article. Whether you want to be the owner of an online t-shirt shop or just want to create designs and earn your commissions. I’ll show you how to set up your own Spreadshirt T-Shirt Shop and create your own T-Shirt in under 10 minutes. And if you’re a designer, you can get started even quicker!
I saw it coming and I already told you this in my previous monthly income reports. It was clear that this summer would be a good one, but June exceeded my expectations by far. Sales continued to climb and got an extra boost thanks to the EURO 2016. It was by far my best non-Christmas sales month in more than 2 years!
Furthermore, almost 3 years after I initially started my own t-shirt printing project (before I found out I had to move to Cape Town), I’ve actually made my first t-shirt sale via my GoCaptain Shop. I know it sounds like a joke and it kind of is, because I haven’t invested any time or money into it. But it’s so bewildering to see your first actual t-shirt sale come through and deliver it to your customer. Read all about it in my June income report!