Glennz Tees is a world-famous t-shirt company owned by t-shirt guru Glenn Jones from New Zealand, thus the name Glennz (Glenn+NZ). Glenn is a graphic designer who, for over 18 years, has worked in the design industry focusing on packaging, illustration and corporate identity. While doing corporate designs, he was also making creative t-shirt designs on the side and submitted them on the t-shirt design site Threadless.com in 2004. His designs were well-loved by many on Threadless and, in no time, he became a celebrity to the Threadless shoppers and to t-shirt lovers all over the world. He was the most printed designer. Every t-shirt freak loved Glennz, the t-shirt guru on Threadless!
Because of his celebrity status in the t-shirt world, a US-based t-shirt company contacted him and proposed for partnership in 2008. Glen decided that it was time for him to move out from Threadless and start his own line. Now, Glen designs t-shirt artwork in his home office in New Zealand while everything else is made in Austin, Texas by his partner company.
After watching and reading a lot of interviews of Glen Jones on the success of Glennz Tees, I’ve come up with five things that make his t-shirt business such a great hit:
So you’ve got 1,001 really cool t-shirt design ideas that you can’t wait to print on tees, but before calling your graphic designer for an all-nighter, let me ask you this: how can you be so sure that those t-shirt designs would sell? How can you be sure that you’re not just delusional or overly optimistic in thinking that the design that you love would be loved by your customers, too? Does this confidence spring from your knowledge and familiarity about your customers or does it just come from mere gut feel?
I may sound like a party pooper but do hear me out. My intention is just to save you thousands of dollars! If you’ve done your research and you have your numbers, then maybe I can’t do you any good because you already know what you’re doing. However, common sense tells me that you are still on your way to figuring out the t-shirt business code (or else you wouldn’t be reading this article).
Confidence in creating t-shirt designs come from experience, knowing the t-shirt design trends, and familiarity with your customers. If you are not equipped with enough experience, then it is absolutely necessary that you get to know your customers from head to toe. This is not only useful in designing t-shirts, knowing your customers by heart is essential for you to run a successful business.
In order to have a successful t-shirt business, here are the things you have to know from your target customers: