Advertising your t-shirt business today is very different from how t-shirt entrepreneurs do it in the olden days, but they require more or less the same effort and money! You might disagree and say that the internet has made advertising much easier (and free) but just try one day into your online advertising venture and you will know that it’s not as easy or cheap. The advertising game has changed a lot but it remains the same. Basically, the only things that changed are the platform and the consumers’ attitudes, trends, but everything else–the basics of good advertising like good research, great design, amount of hustle and marketing skills– still remain the same. If you want to know how to advertise your new t-shirt line, here are 10 tried and tested ways:
In the t-shirt business, like all other businesses, it is very important to define your niche. Niche is your target market or a highly focused, specific type of people that you want to sell your products to. Bear in mind that you cannot sell to everybody. Attempting to do so would just waste your time and make your brand forgettable. First of all, what is a niche? “Teenagers” is not yet a niche because there are so many kinds of teenagers on this planet. That’s still not focused enough. Selling t-shirts to all types of teenagers is very risky because you’d still be shooting at random teenagers. And that’s a total waste of time. However, “female teenagers aged 14-18 who love Nirvana and Doc Martens” is a niche. So is “geeky male teenagers aged 14-18 who prefer reading science books over parties”. Having a niche means you can draw a clear picture of your market. From what they’re wearing, what colors they like, what music they listen to, where they hang out, and the most important of all…what things they’re willing to pay for.
The best time to define your niche is before you even start creating your t-shirt designs so that when you’re done printing your shirts, you’d have a pretty good picture of whom you’re making your t-shirts for. The reason for this is simple: It’s impossible to sell marketable shirts without knowing your market. Try it and it’s damn near impossible! The worst thing could happen if you skip this step is that you’d have hundreds of shirts not selling because you don’t know how, to whom, and where to start selling them! If you don’t identify your niche early on, I guarantee you’ll have a severe case of regret. In trying to figure out what went wrong, you’d be working backwards; tracing your steps, until you realize that what’s missing all along is a defined niche.
I’m sure this is not the first time you read about the importance of finding a niche. It’s like listening to a broken record. Of course you know the importance of finding a niche but the hard part is in actually identifying them! The truth of the matter is, it’s not an easy peasy thing to do but the good news is that it’s not rocket science, either. Here are some steps on how you can choose your perfect niche to help you in your quest.
The t-shirt business is a lucrative venture once you learn how to do it. A major aspect of the business is the pricing of your goods. Your net profit is largely dependent on the prices of your products. It can be a little tricky to get it right because if your prices are too high, you will drive customers away and if you set them too low you will not be able to make any profit. Since pricing is such an essential part of your business, this particular post will help you figure out whether you are pricing your t-shirts too low.
If your business is just starting out, you will not have enough information or data points to work with. Inadequate information will make the process of setting prices extremely difficult. Because you may opt to rely on deductive reasoning or guesswork to determine price, there is a very high chance you are not going to get it right the first time. It is usually easier to determine if your prices are too low than to determine if your prices are too high. A number of factors go into determining the right price for your t-shirts. Here are a few pointers to look for if you want to win the sale without compromising on price.
All business promotion strategies are just tools that can assist you in reaching your goals. The overall effectiveness of these strategies is largely dependent on how you utilize these tools in relation to your target market. Once you understand how those tools work, you can start to take your t-shirt business to the next level. Here are a few things that can make it really simple for you to promote your tshirt business.