In the t-shirt business, like all other businesses, it is very important to define your niche. Niche is your target market or a highly focused, specific type of people that you want to sell your products to. Bear in mind that you cannot sell to everybody. Attempting to do so would just waste your time and make your brand forgettable. First of all, what is a niche? “Teenagers” is not yet a niche because there are so many kinds of teenagers on this planet. That’s still not focused enough. Selling t-shirts to all types of teenagers is very risky because you’d still be shooting at random teenagers. And that’s a total waste of time. However, “female teenagers aged 14-18 who love Nirvana and Doc Martens” is a niche. So is “geeky male teenagers aged 14-18 who prefer reading science books over parties”. Having a niche means you can draw a clear picture of your market. From what they’re wearing, what colors they like, what music they listen to, where they hang out, and the most important of all…what things they’re willing to pay for.
The best time to define your niche is before you even start creating your t-shirt designs so that when you’re done printing your shirts, you’d have a pretty good picture of whom you’re making your t-shirts for. The reason for this is simple: It’s impossible to sell marketable shirts without knowing your market. Try it and it’s damn near impossible! The worst thing could happen if you skip this step is that you’d have hundreds of shirts not selling because you don’t know how, to whom, and where to start selling them! If you don’t identify your niche early on, I guarantee you’ll have a severe case of regret. In trying to figure out what went wrong, you’d be working backwards; tracing your steps, until you realize that what’s missing all along is a defined niche.
I’m sure this is not the first time you read about the importance of finding a niche. It’s like listening to a broken record. Of course you know the importance of finding a niche but the hard part is in actually identifying them! The truth of the matter is, it’s not an easy peasy thing to do but the good news is that it’s not rocket science, either. Here are some steps on how you can choose your perfect niche to help you in your quest.