There are thousands, if not millions of people out there whose heads are filled with loads of creative ideas. Their passion is to create art and other products and share them with the world. But within that group is another set of people who specifically love to create clothes for other people. The fashion industry is huge and obviously not everyone can be a part of the high fashion society, but for the average Joe a t-shirt may be much more appealing anyway. More affordable for sure!
What’s even more important to note, is the fact that setting up your own t-shirt shop or t-shirt label can be very expensive. Particularly when you’re just starting out and don’t even have any customers yet, buying blank shirts and printing your designs on them can become quite costly. If no one buys your shirts, you’ll end up sitting with thousands of dollars worth of stock. Trust me, I’ve been there. I actually still have a few hundred t-shirts which I still haven’t been able to sell. And since they’re not going anywhere, they’re literally dead stock.
But there’s a solution to this problem and it’s called “print on-demand” (POD). Print on-demand has been around for a while already, but it only really took off around 2008. The nice thing about POD services providers is that they allow you to test your ideas and projects before you go all in with everything you have. The margin you make per shirt is fairly low at the beginning, but given that you don’t have to hold any stock and most of the other hassle is done for you (such as printing, delivery, invoicing etc), it’s actually a pretty good deal to start with.
Today there are various different POD websites out there and they all differ a little bit in the way they work. If you’ve read my FREE eBook “Apparel on Autopilot”, you’ll know that I choose to work with Spreadshirt on most of my projects. Not only because I’m familiar with the platform, but also because it’s probably one of best options available in terms of striking a balance between efficient processes and control over your shop. That being said, they’re obviously not perfect and some issues still bother me to this date. However, if you’re just starting out and what get moving quickly with your own shop, then I highly recommend Spreadshirt.
So where do you start? Well, that’s the purpose of this article. Whether you want to be the owner of an online t-shirt shop or just want to create designs and earn your commissions. I’ll show you how to set up your own Spreadshirt T-Shirt Shop and create your own T-Shirt in under 10 minutes. And if you’re a designer, you can get started even quicker!
Glennz Tees is a world-famous t-shirt company owned by t-shirt guru Glenn Jones from New Zealand, thus the name Glennz (Glenn+NZ). Glenn is a graphic designer who, for over 18 years, has worked in the design industry focusing on packaging, illustration and corporate identity. While doing corporate designs, he was also making creative t-shirt designs on the side and submitted them on the t-shirt design site Threadless.com in 2004. His designs were well-loved by many on Threadless and, in no time, he became a celebrity to the Threadless shoppers and to t-shirt lovers all over the world. He was the most printed designer. Every t-shirt freak loved Glennz, the t-shirt guru on Threadless!
Because of his celebrity status in the t-shirt world, a US-based t-shirt company contacted him and proposed for partnership in 2008. Glen decided that it was time for him to move out from Threadless and start his own line. Now, Glen designs t-shirt artwork in his home office in New Zealand while everything else is made in Austin, Texas by his partner company.
After watching and reading a lot of interviews of Glen Jones on the success of Glennz Tees, I’ve come up with five things that make his t-shirt business such a great hit:
So you’ve got 1,001 really cool t-shirt design ideas that you can’t wait to print on tees, but before calling your graphic designer for an all-nighter, let me ask you this: how can you be so sure that those t-shirt designs would sell? How can you be sure that you’re not just delusional or overly optimistic in thinking that the design that you love would be loved by your customers, too? Does this confidence spring from your knowledge and familiarity about your customers or does it just come from mere gut feel?
I may sound like a party pooper but do hear me out. My intention is just to save you thousands of dollars! If you’ve done your research and you have your numbers, then maybe I can’t do you any good because you already know what you’re doing. However, common sense tells me that you are still on your way to figuring out the t-shirt business code (or else you wouldn’t be reading this article).
Confidence in creating t-shirt designs come from experience, knowing the t-shirt design trends, and familiarity with your customers. If you are not equipped with enough experience, then it is absolutely necessary that you get to know your customers from head to toe. This is not only useful in designing t-shirts, knowing your customers by heart is essential for you to run a successful business.
In order to have a successful t-shirt business, here are the things you have to know from your target customers:
So you’ve finally decided to start a t-shirt business. Congratulations! It’s not going to be easy at first but with hard work and good knowledge of the t-shirt industry, you can turn your little t-shirt shop into a serious business. But before anything, I have one question for you: Do you want to take it slow and steady or do you want to take shortcuts and win the race fast? Because, yes, there are shortcuts to having a successful t-shirt business and no, they do not involve scams and dirty work. There are strategies that can boost your t-shirt business so that it will have a big leap forward from a humble t-shirt shop to a successful t-shirt empire. These strategies have always been there but they’re something that t-shirt entrepreneurs want to keep secret. No one shares these secrets. Why? Because they really work and they don’t want others to know it because if everybody applies these strategies, that means they’ll have more competition.
Do not underestimate your capacity to earn significant money from a t-shirt business because that is very possible! Here are some little-known strategies that successful t-shirt business tycoons keep secret: