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The T-Shirt Academy

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How to Take Charge of Your Business Finances

The t-shirt business is one of the most popular businesses of choice of young entrepreneurs who are still trying to find out if entrepreneurship is right for them. Their initial notion of the t-shirt business is that it’s fun and relatively easy to run. The actual t-shirt printing could be easy in itself but what most new t-shirt entrepreneurs are not prepared for are the 101 things that are essential for running a successful t-shirt business. These include in-depth research, defining your brand, marketing online, marketing offline, and creating systems for good workflow, good order flow, and the most important one of all: managing business finances. You might suddenly have a headache just thinking about all the other non-shirt related things you have to do but let’s take this one step at a time.

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The 5 Biggest Lies About Starting a T-Shirt Business

When it comes to starting your own t-shirt business, there is always no shortage of misconceptions going around. And it’s not because someone is looking to mislead you or make your life more complicated. It’s mainly because people tend to simply things too much and tend to deal better with things that they can classify as black or white. Most things aren’t like that and there is A LOT of gray area when it comes to starting a business of any kind.

Let’s try to debunk several big lies about creating a t-shirt business that you might have heard. This way, you will be able to get the correct picture of what to expect as you start your t-shirt business.

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T-Shirt Pricing: Are You Setting Prices Too Low?

The t-shirt business is a lucrative venture once you learn how to do it. A major aspect of the business is the pricing of your goods. Your net profit is largely dependent on the prices of your products. It can be a little tricky to get it right because if your prices are too high, you will drive customers away and if you set them too low you will not be able to make any profit. Since pricing is such an essential part of your business, this particular post will help you figure out whether you are pricing your t-shirts too low.

If your business is just starting out, you will not have enough information or data points to work with. Inadequate information will make the process of setting prices extremely difficult. Because you may opt to rely on deductive reasoning or guesswork to determine price, there is a very high chance you are not going to get it right the first time. It is usually easier to determine if your prices are too low than to determine if your prices are too high. A number of factors go into determining the right price for your t-shirts. Here are a few pointers to look for if you want to win the sale without compromising on price.

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5 T-Shirt Business Promotion Strategies That Really Work

All business promotion strategies are just tools that can assist you in reaching your goals. The overall effectiveness of these strategies is largely dependent on how you utilize these tools in relation to your target market. Once you understand how those tools work, you can start to take your t-shirt business to the next level. Here are a few things that can make it really simple for you to promote your tshirt business.

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5 Mistakes Which Will Kill Your T-Shirt Business

So many people think that having a t-shirt business is just a piece of cake. I hear a lot of people say “How hard can it be? It’s something I can do on my free time.” I also get calls from a lot of enthusiastic aspiring entrepreneurs telling me that they are so excited to start a t-shirt shop and that they’d need a few shirts printed. Their t-shirt designs are really awesome but when they asked me to quote for a few shirts, they get dismayed, after doing the math, that they have to sell the shirts for at least $30 each just to recoup their expenses.

The first thing you need to know is that selling t-shirts is hard. It requires a lot of research skills, creativity, dedication, and hard work. So to those of you who say “free time”, please go to the market, buy the hardest tofu you can find, and smash it to your head. You need a lot of time and a lot of money and a lot of energy to create a good t-shirt business. I’m not saying this to discourage you, I am saying this to put your feet on the ground in case you’re floating in your t-shirt business fantasies. Real work, real hard work, can only be done when both of your feet are on the ground. If you’re reading this and you’re raising your brows, still believing that selling t-shirts is as easy as selling candies, you might be right. But here’s something you should know: selling candies is not easy. And so is selling t-shirts.

And so let’s just say that even after the realization that starting and running a t-shirt business is hard, you decided to pursue it. Congratulations! Welcome to the phase called the Beginning. Like any endeavor, as much as possible, you want to be equipped with knowledge so that you’ll not commit as many mistakes as the ones who just dived blindly into it. Being knowledgeable from the start will help you navigate your t-shirt business in the right direction without losing a lot of time, energy, staff, friendships, clients, and money!

Here are some mistakes you can make that can potentially kill your t-shirt business:

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7 Ways to Create Awesome T-Shirt Designs

If you’ve decided that your niche for your t-shirt business are the creative bunch who love wearing attention-grabbing tees, then most certainly, making your tees requires more than simply choosing the right cloth or the right fit. Every single shirt you make should scream “Look at me! Look at me!” wherever they go. The great challenge in making these eye-catching t-shirts is that they should still have good taste because there’s a very thin line between creative and tacky. You have to find what tickles your market’s fancy and what they’d find appalling. You can do this by studying t-shirt design trends and by actually creating and selling your t-shirts.

Whether you’re a graphic designer or a t-shirt entrepreneur wracking your brains to create t-shirts that really pack a punch, here are some of the best ways to create awesome t-shirt designs.

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Plan and Research Your T-Shirt Business Like the Big Guys

In order for you to become successful in the t-shirt business, you have to do what the big guys are doing: Being totally nuts about t-shirts until they’re on the verge of lunacy! This is not an exaggeration, folks. Starting a t-shirt business is not as easy as 1,2,3. It is as hard as 1 to 1,000. The idea or concept for a t-shirt store is just step 0. When you are planning to actually turn your dream of having a t-shirt business into reality, your first step is planning and research.

You need to be meticulous and obsessive about this step before even diving into creating t-shirt designs. In this step, treat it as if it’s a thesis in college. Before anything, read as many t-shirt business books and listen to as many t-shirt business podcasts as you can because these are the tools that will prepare you for battle. Once you’re confident about your knowledge in the t-shirt business and business management in general, it’s time for the actual nitty-gritty planning and research of your t-shirt business. Some newbies do not obsess in this step and that’s probably the reason why they close even before they reach their first anniversary. If you want to be successful in the t-shirt business, don’t act like a newbie, act (and think) like you’re one of the big guys!

Here are the things the big guys work on before they start their t-shirt business.

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