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Plan and Research Your T-Shirt Business Like the Big Guys

In order for you to become successful in the t-shirt business, you have to do what the big guys are doing: Being totally nuts about t-shirts until they’re on the verge of lunacy! This is not an exaggeration, folks. Starting a t-shirt business is not as easy as 1,2,3. It is as hard as 1 to 1,000. The idea or concept for a t-shirt store is just step 0. When you are planning to actually turn your dream of having a t-shirt business into reality, your first step is planning and research.

You need to be meticulous and obsessive about this step before even diving into creating t-shirt designs. In this step, treat it as if it’s a thesis in college. Before anything, read as many t-shirt business books and listen to as many t-shirt business podcasts as you can because these are the tools that will prepare you for battle. Once you’re confident about your knowledge in the t-shirt business and business management in general, it’s time for the actual nitty-gritty planning and research of your t-shirt business. Some newbies do not obsess in this step and that’s probably the reason why they close even before they reach their first anniversary. If you want to be successful in the t-shirt business, don’t act like a newbie, act (and think) like you’re one of the big guys!

Here are the things the big guys work on before they start their t-shirt business.

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The Shocking Truth About What Customers Want in a T-Shirt

If you want to be good at t-shirt business, one thing you should be expertly good at is knowing what your customers really want in a tee. You can be good at taking charge of the business and finance side of things but if you know only very little of what your specific market wants in a t-shirt or what people in general look for when they buy their tees, then you’re not yet ready to start a t-shirt business. You have to stop planning about your business right this moment and just take time to study what customers want in a t-shirt. Research is probably the most important part of business. For starters, here are some basic things that you need to know about how customers choose their t-shirts:

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