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The T-Shirt Academy

Marketing

5 Tips to Promote Your T-Shirt Designs on Social Media

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Creating a tshirt business is no little task, it requires a high level of commitment to materialize your ideas into products people are actually willing to pay for. So if you already made that first step and launched your brand, make sure you also dedicate some time to promote your tshirts.
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The Secrets to Glennz Tees’ Success

Glennz Tees is a world-famous t-shirt company owned by t-shirt guru Glenn Jones from New Zealand, thus the name Glennz (Glenn+NZ). Glenn is a graphic designer who, for over 18 years, has worked in the design industry focusing on packaging, illustration and corporate identity. While doing corporate designs, he was also making creative t-shirt designs on the side and submitted them on the t-shirt design site Threadless.com in 2004. His designs were well-loved by many on Threadless and, in no time, he became a celebrity to the Threadless shoppers and to t-shirt lovers all over the world. He was the most printed designer. Every t-shirt freak loved Glennz, the t-shirt guru on Threadless!

Because of his celebrity status in the t-shirt world, a US-based t-shirt company contacted him and proposed for partnership in 2008. Glen decided that it was time for him to move out from Threadless and start his own line. Now, Glen designs t-shirt artwork in his home office in New Zealand while everything else is made in Austin, Texas by his partner company.

After watching and reading a lot of interviews of Glen Jones on the success of Glennz Tees, I’ve come up with five things that make his t-shirt business such a great hit:

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Warning to All T-Shirt Businesses: Do You Really Know Your Customer? 

So you’ve got 1,001 really cool t-shirt design ideas that you can’t wait to print on tees, but before calling your graphic designer for an all-nighter, let me ask you this: how can you be so sure that those t-shirt designs would sell? How can you be sure that you’re not just delusional or overly optimistic in thinking that the design that you love would be loved by your customers, too? Does this confidence spring from your knowledge and familiarity about your customers or does it just come from mere gut feel?

I may sound like a party pooper but do hear me out. My intention is just to save you thousands of dollars! If you’ve done your research and you have your numbers, then maybe I can’t do you any good because you already know what you’re doing. However, common sense tells me that you are still on your way to figuring out the t-shirt business code (or else you wouldn’t be reading this article).

Confidence in creating t-shirt designs come from experience, knowing the t-shirt design trends, and familiarity with your customers. If you are not equipped with enough experience, then it is absolutely necessary that you get to know your customers from head to toe. This is not only useful in designing t-shirts, knowing your customers by heart is essential for you to run a successful business.

In order to have a successful t-shirt business, here are the things you have to know from your target customers:

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5 Little-Known Strategies Which Will Boost Your T-Shirt Business

So you’ve finally decided to start a t-shirt business. Congratulations! It’s not going to be easy at first but with hard work and good knowledge of the t-shirt industry, you can turn your little t-shirt shop into a serious business. But before anything, I have one question for you: Do you want to take it slow and steady or do you want to take shortcuts and win the race fast? Because, yes, there are shortcuts to having a successful t-shirt business and no, they do not involve scams and dirty work. There are strategies that can boost your t-shirt business so that it will have a big leap forward from a humble t-shirt shop to a successful t-shirt empire. These strategies have always been there but they’re something that t-shirt entrepreneurs want to keep secret. No one shares these secrets. Why? Because they really work and they don’t want others to know it because if everybody applies these strategies, that means they’ll have more competition.

Do not underestimate your capacity to earn significant money from a t-shirt business because that is very possible! Here are some little-known strategies that successful t-shirt business tycoons keep secret:

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How to Use UpWork to Build Your T-Shirt Business

Upwork, formerly Elance and oDesk, is an international work platform where entrepreneurs and freelance workers collaborate remotely. You go to Upwork to find a job (if you’re a freelancer) or to find freelancers to hire (if you’re a business owner). This is a brilliant way to meet good people to help you. Online workplace platforms such as Upwork have been around for many years now and they will get bigger and bigger as more and more businesses and freelancers find the system a good alternative to going to the office.

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The Top 10 Ways to Advertise Your T-Shirt Business

Advertising your t-shirt business today is very different from how t-shirt entrepreneurs do it in the olden days, but they require more or less the same effort and money! You might disagree and say that the internet has made advertising much easier (and free) but just try one day into your online advertising venture and you will know that it’s not as easy or cheap. The advertising game has changed a lot but it remains the same. Basically, the only things that changed are the platform and the consumers’ attitudes, trends, but everything else–the basics of good advertising like good research, great design, amount of hustle and marketing skills– still remain the same. If you want to know how to advertise your new t-shirt line, here are 10 tried and tested ways:

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Hack the Market: How to Choose the Perfect Niche for Your T-Shirt Business

In the t-shirt business, like all other businesses, it is very important to define your niche. Niche is your target market or a highly focused, specific type of people that you want to sell your products to. Bear in mind that you cannot sell to everybody. Attempting to do so would just waste your time and make your brand forgettable. First of all, what is a niche? “Teenagers” is not yet a niche because there are so many kinds of teenagers on this planet. That’s still not focused enough. Selling t-shirts to all types of teenagers is very risky because you’d still be shooting at random teenagers. And that’s a total waste of time. However, “female teenagers aged 14-18 who love Nirvana and Doc Martens” is a niche. So is “geeky male teenagers aged 14-18 who prefer reading science books over parties”. Having a niche means you can draw a clear picture of your market. From what they’re wearing, what colors they like, what music they listen to, where they hang out, and the most important of all…what things they’re willing to pay for.

The best time to define your niche is before you even start creating your t-shirt designs so that when you’re done printing your shirts, you’d have a pretty good picture of whom you’re making your t-shirts for. The reason for this is simple: It’s impossible to sell marketable shirts without knowing your market. Try it and it’s damn near impossible! The worst thing could happen if you skip this step is that you’d have hundreds of shirts not selling because you don’t know how, to whom, and where to start selling them! If you don’t identify your niche early on, I guarantee you’ll have a severe case of regret. In trying to figure out what went wrong, you’d be working backwards; tracing your steps, until you realize that what’s missing all along is a defined niche.

I’m sure this is not the first time you read about the importance of finding a niche. It’s like listening to a broken record. Of course you know the importance of finding a niche but the hard part is in actually identifying them! The truth of the matter is, it’s not an easy peasy thing to do but the good news is that it’s not rocket science, either. Here are some steps on how you can choose your perfect niche to help you in your quest.

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T-Shirt Pricing: Are You Setting Prices Too Low?

The t-shirt business is a lucrative venture once you learn how to do it. A major aspect of the business is the pricing of your goods. Your net profit is largely dependent on the prices of your products. It can be a little tricky to get it right because if your prices are too high, you will drive customers away and if you set them too low you will not be able to make any profit. Since pricing is such an essential part of your business, this particular post will help you figure out whether you are pricing your t-shirts too low.

If your business is just starting out, you will not have enough information or data points to work with. Inadequate information will make the process of setting prices extremely difficult. Because you may opt to rely on deductive reasoning or guesswork to determine price, there is a very high chance you are not going to get it right the first time. It is usually easier to determine if your prices are too low than to determine if your prices are too high. A number of factors go into determining the right price for your t-shirts. Here are a few pointers to look for if you want to win the sale without compromising on price.

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5 T-Shirt Business Promotion Strategies That Really Work

All business promotion strategies are just tools that can assist you in reaching your goals. The overall effectiveness of these strategies is largely dependent on how you utilize these tools in relation to your target market. Once you understand how those tools work, you can start to take your t-shirt business to the next level. Here are a few things that can make it really simple for you to promote your tshirt business.

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