This section of the website is all about transparency and demonstrating to everyone what is reasonably possible in terms earnings but also what needs to be taken into consideration with regards to expenses and taxes. As you can see, you can follow up on my track record as far back as 2008 and I’m pretty sure it will also give you a taste of what it means when your business is going up and down. It’s a scary thought, I know, but it needs to be said and I think it’s great way to visualize the rollercoaster of entrepreneurship.
Right below this section you can have a look at my quarterly sales of the past years and see how it has progressed over time (I know it would be great to have more context, but it’s been a while, so bear with me). The section right under that shows my current live sales on the European marketplace of Spreadshirt. It updates on the fly, so whatever it shows is the actual current status of sales. I will integrate the US marketplace as well at some point, but this will have to do for the time being. On the right I also show the latest numbers from the previous month.
As I understand that there is high level of interest for the nitty gritty details of my monthly earnings, this is also the part of the website where I list all my monthly income reports (check at the bottom). Headline sales numbers are nice, but at the end of the day, it’s the actual profit that counts.
Note: All my monthly and quarterly sales numbers are reported including VAT. This is in line with the logic in my free eBook “Apparel on Autopilot”. I’ve tried to simplify it as much as possible because different income and expenses are subject to different VAT rates (or none at all). If you want the details, please refer to the monthly report, which will give you a full break down. I use the European Central Bank’s monthly average exchange rate to convert all EURO values to US Dollars.