Advertising your t-shirt business today is very different from how t-shirt entrepreneurs do it in the olden days, but they require more or less the same effort and money! You might disagree and say that the internet has made advertising much easier (and free) but just try one day into your online advertising venture and you will know that it’s not as easy or cheap. The advertising game has changed a lot but it remains the same. Basically, the only things that changed are the platform and the consumers’ attitudes, trends, but everything else–the basics of good advertising like good research, great design, amount of hustle and marketing skills– still remain the same. If you want to know how to advertise your new t-shirt line, here are 10 tried and tested ways:
Heat Press Machine or Heat Transfer Printing is the modern, no-fuss way of printing artwork onto t-shirts. It is a great alternative to the classic screen printing. Of course, when it comes to quality and longevity, screen printing still wins the game. But for the regular customers’ point of view, they can’t tell the difference between a screen printed tee and a heat pressed tee. This is a good thing for t-shirt entrepreneurs because not only is heat press printing easy and affordable to do, it also makes custom t-shirt printing possible. With screen printing, the customers have to order in large quantities or else it would be too expensive per piece, but with heat press machine, it’s still affordable even if they order one or one thousand. No wonder heat press is a favorite of many t-shirt entrepreneurs. If you just bought your heat press machine, here is a basic guide on how to use the machine.
In the t-shirt business, like all other businesses, it is very important to define your niche. Niche is your target market or a highly focused, specific type of people that you want to sell your products to. Bear in mind that you cannot sell to everybody. Attempting to do so would just waste your time and make your brand forgettable. First of all, what is a niche? “Teenagers” is not yet a niche because there are so many kinds of teenagers on this planet. That’s still not focused enough. Selling t-shirts to all types of teenagers is very risky because you’d still be shooting at random teenagers. And that’s a total waste of time. However, “female teenagers aged 14-18 who love Nirvana and Doc Martens” is a niche. So is “geeky male teenagers aged 14-18 who prefer reading science books over parties”. Having a niche means you can draw a clear picture of your market. From what they’re wearing, what colors they like, what music they listen to, where they hang out, and the most important of all…what things they’re willing to pay for.
The best time to define your niche is before you even start creating your t-shirt designs so that when you’re done printing your shirts, you’d have a pretty good picture of whom you’re making your t-shirts for. The reason for this is simple: It’s impossible to sell marketable shirts without knowing your market. Try it and it’s damn near impossible! The worst thing could happen if you skip this step is that you’d have hundreds of shirts not selling because you don’t know how, to whom, and where to start selling them! If you don’t identify your niche early on, I guarantee you’ll have a severe case of regret. In trying to figure out what went wrong, you’d be working backwards; tracing your steps, until you realize that what’s missing all along is a defined niche.
I’m sure this is not the first time you read about the importance of finding a niche. It’s like listening to a broken record. Of course you know the importance of finding a niche but the hard part is in actually identifying them! The truth of the matter is, it’s not an easy peasy thing to do but the good news is that it’s not rocket science, either. Here are some steps on how you can choose your perfect niche to help you in your quest.
Here is one thing you should know before you even think about starting a t-shirt business: You can’t start a t-shirt business if your heart is not in it. You just can’t! You might roll your eyes and say “It’s just t-shirts, it’s not something like I’m gonna make automobiles or computers.” Sure. In that case, you’re right. T-shirt business is definitely easier compared to other businesses, but it is not something so easy that anyone can do it. Every month, there are hundreds of excited entrepreneurs who want to make t-shirts (because they think it’s easy money) but only one or two of those people actually do it.
Starting a t-shirt business looks so simple on the outside, but on the first day of your attempt at a t-shirt business, you will find out that it’s far from simple or easy. You must be absolutely, one-hundred-percently crazy about shirts if you want to be a successful t-shirt entrepreneur or else you’d be miserable and broke. Here are the reasons why entrepreneurs need a truckload of passion in order to succeed in the t-shirt business…
Without even knowing you I can tell you exactly why you have come to this page. You’re either thinking about starting your own T-Shirt business or you’ve already done that but aren’t making any significant sales. Well you’ve come to the right place.
What I’m about to share with you might not come as a surprise to those who are already in the business but for a newcomer the mere thought of running your own business can be quite overwhelming. Do I have what it takes? What if I don’t have any designer skills? How am I going to run a business without any experience? Where should I start? What if I have absolutely no money to spend?
There’s no need to drive yourself crazy about this. I will name you the top 5 reasons why just about anyone can start a hugely successful t-shirt business from scratch. I will deliver solid proof that it is possible and show you how I have been earning money from my T-Shirt business these past 5 years.
I will also give you exclusive access to my FREE Master Class into the secret world of successful T-Shirt businesses.